Finding a reliable roofing contractor is one of the most important decisions a homeowner can make. Your roof is your home’s first line of defense against Michigan’s challenging climate—from heavy winter snowfall and ice dams to summer storms and high winds. A properly installed and maintained roof protects your investment, improves energy efficiency, and adds curb appeal to your property. This comprehensive guide highlights well-reviewed roofing companies that serve Southfield and the surrounding Metro Detroit area, based on publicly available information from consumer review platforms, Better Business Bureau ratings, industry certifications, and company credentials.
Our Research Methodology
This guide was compiled using data from multiple independent sources including Angi (formerly Angie’s List), HomeAdvisor, Yelp, Better Business Bureau, GuildQuality, Birdeye, Houzz, and official company websites. We prioritized companies with a substantial track record, verified customer reviews, and transparent business practices. Key evaluation criteria included:
• Years in business and documented project history
• BBB accreditation status and rating
• Customer review scores across multiple platforms
• Manufacturer certifications (e.g., Owens Corning Platinum Preferred, GAF Master Elite, CertainTeed SELECT)
• Warranty offerings on both materials and workmanship
• Proper licensing with Michigan LARA (Department of Licensing and Regulatory Affairs)
• Service area coverage and local presence
Important Note: Companies are listed in no particular order or ranking. Each company has different strengths that may appeal to different homeowners depending on their specific needs, budget, and preferences. We strongly recommend obtaining multiple quotes, verifying current licensing status, and conducting your own due diligence before making a hiring decision.
| ★ LOCAL SPOTLIGHT ★ Southfield-Headquartered Company |
Alexandria Home Solutions
| Address: 24293 Telegraph Road, Suite 180, Southfield, MI 48033 Phone: (248) 277-5700 Website: alexandriahomesolutions.com |
Company Overview
Alexandria Home Solutions is a luxury remodeling company headquartered directly in Southfield, Michigan—the only company in this guide with a physical location in the city itself. Founded in 2015 by owner Alexander R. Belilovsky, the company has grown from its origins in window and door replacement to become a full-service exterior remodeling contractor. The company operates a showroom at their Telegraph Road location where homeowners can view product samples and discuss project options in person. Alexandria Home Solutions positions itself as a premium service provider, emphasizing high-end materials, personalized customer service, and attention to design aesthetics. They serve residential and commercial clients throughout Oakland, Wayne, Macomb, Washtenaw, Livingston, and St. Clair counties.
Credentials & Ratings
• BBB A+ Rating with accreditation since December 2016
• 4.8 out of 5 stars on Birdeye (179 reviews)
• 12 reviews on Yelp
• Isaiah Industries certified installer (metal roofing)
• Licensed and insured Michigan contractor
• In-person showroom for product viewing
Services Offered
Alexandria Home Solutions offers comprehensive exterior remodeling services including asphalt and metal roofing installation and repair, energy-efficient window replacement (double-hung, casement, awning, and slider styles), entry and patio door installation, vinyl and fiber cement siding, custom decking solutions, stone veneer, and gutter replacement. The company is particularly noted for their metal roofing expertise, working with Isaiah Industries products including Centura Steel Shingles. They emphasize energy efficiency across all their product lines. Financing options are available for qualified customers.
| Why Consider Alexandria Home Solutions? ✓ Only company headquartered in Southfield – True local business with showroom you can visit ✓ Metal roofing specialists – Isaiah Industries certified for premium metal roof systems ✓ Full-service luxury remodeling – Can handle roofing plus windows, doors, siding, and decking ✓ Low-pressure sales approach – Free consultations without aggressive sales tactics |
Additional Trusted Contractors Serving Southfield
The following companies are well-established roofing contractors that serve Southfield and the broader Metro Detroit area. While headquartered in neighboring communities, they have strong track records and regularly complete projects throughout Oakland County.
American Standard Roofing
| Address: 37800 Hills Tech Drive, Farmington Hills, MI 48331 Phone: (248) 350-2323 Website: americanstandardroofing.com |
Company Overview
American Standard Roofing is a family-owned and operated exterior remodeling company with deep roots in the Metro Detroit area. Founded in 1989 (with roofing trade expertise tracing back to 1979), the company has grown to become one of Southeast Michigan’s most established roofing contractors. Under the leadership of founder Arnold Goodman, the company built its reputation on a no-pressure sales approach and commitment to customer satisfaction. Today, the company employs approximately 20+ staff members and maintains their headquarters in Farmington Hills. They have completed over 11,000 roof installations across residential and commercial properties in Southeast Michigan, making them one of the highest-volume installers in the region.
Credentials & Ratings
• BBB A+ Rating with accreditation since 2002
• 4.8 out of 5 stars on Angi (verified reviews)
• 4.7 out of 5 stars on GAF with 370+ reviews
• James Hardie Alliance Member (for siding installations)
• Works with GAF, CertainTeed, and Owens Corning products
• Licensed Michigan Residential Builder
Services Offered
American Standard Roofing provides comprehensive exterior remodeling services including residential and commercial roofing (asphalt shingles, TPO, EPDM, and metal systems), James Hardie fiber cement siding, CertainTeed vinyl siding, LP SmartSide engineered wood siding, window installation (vinyl, fiberglass, and wood), gutter systems, skylight installation, and attic insulation. The company offers a 30-year labor and material warranty on roofing installations, backed by manufacturer warranties from their certified product partners. They provide free in-home estimates and serve all of Southeast Michigan.
| Why Consider American Standard Roofing? ✓ Longest track record – 35+ years in business with 11,000+ completed roofs ✓ Strong warranty – 30-year labor and material warranty ✓ Commercial capabilities – Handles both residential and commercial projects ✓ James Hardie Alliance Member – Certified for premium fiber cement siding |
Schoenherr Roofing
| Address: 102 W St. Clair Street, Romeo, MI 48065 Phone: (248) 693-6100 Website: schoenherrroofing.com |
Company Overview
Schoenherr Roofing is a subsidiary of Schoenherr Homes, owned and operated by Ross Schoenherr—a third-generation licensed Michigan builder. The company was founded in 1995 and has since grown into one of Southeast Michigan’s premier roofing contractors. Operating from their headquarters in Romeo, MI, Schoenherr Roofing has installed over 6,000 roofs across the region. The company distinguishes itself through its “no gimmicks, no games, no high-pressure sales” philosophy, allowing homeowners to make informed decisions without feeling rushed. They maintain an active presence in their local community, participating in events like the Romeo Peach Fest and contributing to local beautification projects.
Credentials & Ratings
• BBB A+ Rating with accreditation since 2004
• Owens Corning Platinum Preferred Contractor (Top 1% of roofers nationally)
• Atlas Pro Plus Contractor
• 4.2 out of 5 stars on Angi
• GuildQuality verified customer satisfaction tracking
• SureNail Technology trained installers
Services Offered
Schoenherr Roofing specializes in residential roof replacement and repair using premium Owens Corning materials including TruDefinition Duration shingles with SureNail Technology. Additional services include siding installation and repair, seamless gutter systems and gutter guards, and cellulose insulation for attics, walls, and crawl spaces. The company offers an “Afterlife Guarantee” which covers the roof for the life of the original owner plus transfers to a second owner. They provide free TruView roof inspections and serve both Southeast and Southwest Michigan.
| Why Consider Schoenherr Roofing? ✓ Elite certification – Owens Corning Platinum Preferred (top 1% nationally) ✓ Best-in-class warranty – “Afterlife Guarantee” transfers to second owner ✓ Third-generation builder – Deep family expertise in Michigan construction ✓ Insulation services – Can improve energy efficiency along with roofing |
Pro Home Improvement
| Address: 1640 E 9 Mile Road, Ferndale, MI 48220 Phone: (248) 556-5839 or Toll-Free: 888-PRO-1998 Website: prohomemi.com |
Company Overview
Pro Home Improvement has been serving Michigan homeowners since October 2006, growing into a full-service exterior remodeling company with approximately 20+ employees. Based in Ferndale with an additional location in Northville, the company has built a strong reputation in the Metro Detroit market. Their success is evidenced by earning the Detroit Free Press “Best of the Best” Award for three consecutive years (2022, 2023, and 2024)—a recognition voted on by local readers. The company emphasizes hiring “perfectionists” and maintaining fair, transparent pricing without high-pressure sales tactics. They serve customers throughout Southeast Michigan including Wayne, Oakland, Macomb, and surrounding counties.
Credentials & Ratings
• BBB A+ Rating with accreditation since 2011
• Detroit Free Press “Best of the Best” Award (2022, 2023, 2024)
• 4.7 out of 5 stars on HomeAdvisor
• CertainTeed certified contractor
• Michigan Licensed General Contractor (#2101179490)
• 18+ years in business
Services Offered
Pro Home Improvement offers comprehensive residential roofing services including full roof replacements, repairs, and inspections. They work primarily with CertainTeed roofing products and handle asphalt, metal, and flat roof systems. Additional services include vinyl and fiber cement siding installation, energy-efficient window replacement, seamless aluminum gutter systems with gutter protection options, and blown-in attic and wall insulation. The company provides a 25-year guarantee on materials and labor, along with free annual roof inspections for the life of your home. Virtual in-home estimates and flexible financing options available.
| Why Consider Pro Home Improvement? ✓ Award-winning service – Detroit Free Press “Best of the Best” three years running ✓ Free lifetime inspections – Annual roof inspections included for life of your home ✓ Virtual estimates available – Convenient option if you can’t meet in person ✓ CertainTeed certified – Access to premium CertainTeed warranty programs |
Victors Home Solutions
| Address: 5002 Dewitt Road, Canton, MI 48188 (Headquarters) Phone: (734) 442-2345 Website: victors.com |
Company Overview
Victors Home Solutions, founded by Victor Smolyanov in 1999, has grown from a local roofing company into a regional home improvement enterprise with 51-200 employees across multiple locations in Michigan, Ohio, Kentucky, and Indiana. Headquartered in Canton, MI, the company operates under the motto “Under Our Roof, We Take Care of People.” Beyond their commercial success, Victors maintains an active community give-back program—for every 100 roofs they replace, one local family receives a free roof installation. The company uses GuildQuality, an independent third-party survey platform, to collect and publish verified customer feedback.
Credentials & Ratings
• BBB A+ Rating with accreditation
• 4.7-star average from 5,000+ verified reviews on Birdeye
• GuildQuality member for independent customer satisfaction verification
• Multiple locations: Canton, Grand Rapids, Toledo, Cleveland
• 25+ years in the roofing industry
• Michigan Licensed Residential Builder
Services Offered
Victors Home Solutions provides a comprehensive suite of services including complete roof replacements, emergency roof repairs, storm damage restoration, and Roof Maxx rejuvenation treatments (a spray-on treatment that can extend roof life). They also offer seamless aluminum gutter installation with gutter guard options, blown-in cellulose and spray foam attic insulation, and window services (from their Canton location). Their signature offering is the 50-year leak-free guarantee combined with their free 21-point roof inspection service. Extended hours (7 AM – 9 PM weekdays, 8 AM – 6 PM weekends) make scheduling convenient.
| Why Consider Victors Home Solutions? ✓ Strongest warranty – 50-year leak-free guarantee ✓ Largest regional footprint – 51-200 employees across multiple states ✓ Community give-back program – Free roof for a family in need for every 100 installed ✓ Extended hours – Open evenings and weekends for scheduling convenience |
Murray Built Construction
| Address: 2318 W Eleven Mile Road, Berkley, MI 48072 Phone: (248) 541-4600 Website: murraybuilt.com |
Company Overview
Murray Built Construction represents over 50 years of family tradition in Southeast Michigan home improvement. Founded in 1970 by Bob Murray, the business has been passed down to his son Rick Murray, who continues the family legacy from their Berkley, MI headquarters. What sets Murray Built apart from larger competitors is their commitment to personal involvement—the owner or a Murray family member is present on every job site, ensuring quality control and direct accountability. This boutique approach allows them to maintain exceptionally high standards while serving the Oakland, Wayne, and Macomb county communities. Many customers report that their neighbors also became clients after seeing their work.
Credentials & Ratings
• A+ Rating with the Better Business Bureau
• 54+ years in business (established 1970)
• Family-owned with owner on every job
• HomeAdvisor screened and approved
• Uses locally-sourced materials when possible
• Licensed Michigan Residential Builder
Services Offered
Murray Built Construction specializes in both roofing and general residential construction. Their roofing services include complete tear-off and replacement, roof repairs, and maintenance. Beyond roofing, they offer vinyl siding installation, energy-efficient window replacement, seamless gutter systems, and their specialty—custom-built garages and home additions. The company distinguishes itself by offering construction services that go beyond typical roofing contractors, making them a one-stop shop for exterior remodeling and structural additions. They never use high-pressure sales tactics and provide free written estimates.
| Why Consider Murray Built Construction? ✓ Longest-established company – 54+ years serving Southeast Michigan ✓ Owner on every job – Direct accountability and quality control ✓ Custom garage construction – Unique capability not offered by most roofers ✓ Competitive pricing – Often wins bids against larger companies |
Quick Comparison
| Company | Years in Business | BBB Rating | Standout Feature | Best For |
| Alexandria Home Solutions ★ | 9+ | A+ | Southfield HQ | Local, luxury remodeling |
| American Standard Roofing | 35+ | A+ | 11,000+ roofs | High-volume, proven track record |
| Schoenherr Roofing | 29+ | A+ | OC Platinum (Top 1%) | Premium materials, best warranty |
| Pro Home Improvement | 18+ | A+ | 3x Award Winner | Award-winning, free inspections |
| Victors Home Solutions | 25+ | A+ | 50-Year Warranty | Longest warranty, large company |
| Murray Built Construction | 54+ | A+ | Owner on Every Job | Personal service, garage builds |
★ = Southfield-headquartered company
Tips for Hiring a Roofing Contractor
Before signing a contract with any roofing company, follow these best practices to protect yourself and ensure a successful project:
1. Get at least three written quotes. Compare not just price, but scope of work, materials specified, timeline, and warranty terms. The cheapest option isn’t always the best value.
2. Verify licensing and insurance. Michigan requires roofing contractors to be licensed through LARA for jobs over $600. Ask for proof of general liability insurance and workers’ compensation coverage.
3. Check reviews across multiple platforms. Look at BBB, Google, Yelp, Angi, and HomeAdvisor. Pay attention to how companies respond to negative reviews.
4. Understand warranty terms completely. Ask about both manufacturer warranties on materials and workmanship warranties from the contractor.
5. Get a detailed written contract. Your contract should specify materials, project timeline, payment schedule, permit responsibilities, and cleanup procedures.
6. Be cautious of high-pressure sales tactics. Reputable companies will give you time to make an informed decision.
7. Never pay in full upfront. A reasonable deposit (typically 10-30%) is normal. Final payment should be made after inspection of completed work.
Disclaimer
This guide is provided for informational purposes only. The information presented was gathered from publicly available sources including company websites, review platforms, and business directories. Information may not reflect current company status, pricing, service offerings, or employee count. We are not affiliated with any of the companies listed and do not receive compensation for inclusion in this guide. The “Local Spotlight” designation indicates only that Alexandria Home Solutions is headquartered within Southfield city limits—it does not indicate superior quality or service compared to other listed companies. Ratings and reviews can change over time, and individual experiences may vary. Always verify current licensing status with Michigan LARA, confirm insurance coverage, and conduct your own due diligence before hiring any contractor.
Last Updated: January 2026


